Kriture

ROLE
Design, Art Direction, Concept

CATEGORY
Digital & Graphic Design, Illustration, Motion, Branding

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THE BRIEF
I needed a vehicle to allow me to keep up with the latest digital and design trends, SEO, marketing and ads. I wanted to craft things that could inspire others 

IDEA
To create a surreal world with a back story strong enough to hold characters and stories that can be morph depending on my creative or crafting needs 

RESULTS
I physically created over 250 designer toys, to support the characters, illustrations, animations, campaigns,collateral, webpage and store were created and managed by me 

Hard Kritures

They have a hard finish and are made in resin or polymer clay, replicas are made in limited quantity.

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17 permanent characters were illustrated and then physically created.

 

What needs to happen before having a phisical Kriture in resin

 

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Packaging, paper goods,merchandise and accessories

 

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Soft Kritures

They are one of a kind soft toys, made with polymer clay and fur, the eyes glow in the dark, and squeak if squeezed. Special editions releases happen throught the year

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Collections

Over 100 Characters

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Illustration

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The website and store uses three break points for responsive devices and uses sass maps to scale typography. It ranks above 80% on SEO.

 

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BLOG, CHARACTERS, STORY

Static and dynamic sections allow me to use trending keywords all the time.

 

It's a Storenvy page reskinned like the website, not the standard wordpress plugin

 

Campaign Example

For each release throughout the year digital assets are prepared for a digital campaign. Collateral, packaging and accessories are often created to support the item.

SOCIAL CAMPAIGN

COLLATERAL

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