Thalys Booking concept

ROLE
Design, Art Direction, Concept

EMPLOYER
OgilvyOne Worldwide

CLIENT
Thalys

CATEGORY
Digital Design, Motion, UI

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THE BRIEF
To redesign a responsive and multilingual online booking system for Thalys, an international high-speed train operator, connecting Belgium, France, the Netherlands and Germany.

IDEA
The UX team found that a step by step booking system was the solution. I designed this using AI modules, sub pages and login pages. Thalys TheCard was merged into one website.

STEP BY STEP BOOKING SYSTEM

TOP BAR
It is anchored to the top of the page and gets opulated when options are selected. Clicking on a tag will make it scroll to an earlier screen

AI MODULE
It shows information or offers depending on selected options. This module updates its data if other options are chosen

HOMEPAGE
The dropdown menus on the top will guide the user directly to the booking system. The "deals" moduleĀ is carrousel that shows city, family and weekend deals.

BOOKING SYSTEM

MOBILE
The website is responsive and the number of crops needed to fit copy was optimised.

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THALYS THE CARD
Thalys TheCard offers a set of benefits for their costumers such as free tickets from miles, exclusive or tailored services. Thalys TheCard's website is originally separated from the Thalys website but are merged in this proposal. To be able to maintain Thalys TheCard's guidelines, the website would re-skin from red to black when selected.

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LOGIN PAGE