SECTOR

SECTOR

Financial, Software, Professional Services

TYPE

Production, Artwork, Guidelines

Production, Artwork, Guidelines

ROLE

Graphic & UI Designer, Retoucher

Graphic & UI Designer

A collection of Print & Digital Campaigns and Guidelines for American Express a multinational financial services corporation, Dassault Systèmes a renowned French software company and EY a multinational professional services firm.

A collection of Print & Digital Campaigns and Guidelines for American Express a multinational financial services corporation, Dassault Systèmes a renowned French software company and EY a multinational professional services firm.

A collection of Print & Digital Campaigns and Guidelines for American Express a multinational financial services corporation, Dassault Systèmes a renowned French software company and EY a multinational professional services firm.

A collection of Print & Digital Campaigns and Guidelines for American Express a multinational financial services corporation, Dassault Systèmes a renowned French software company and EY a multinational professional services firm.

A collection of Print & Digital Campaigns and Guidelines for American ExpressDassault Systèmes and EY.

Print & Digital
Campaigns

Print & Digital
Campaigns

Print & Digital
Campaigns

Print & Digital
Campaigns

Print & Digital
Campaigns

Ernst_Young_Building_a_better_working_world_logo-1

Ernst & Young (EY) is one of the “Big Four” audit firms and the 3rd largest professional services firm and the most prominent accounting firms in the world.

Ernst & Young (EY) is one of the “Big Four” audit firms and the 3rd largest professional services firm and the most prominent accounting firms in the world.

Ernst & Young (EY) is one of the “Big Four” audit firms and the 3rd largest professional services firm and the most prominent accounting firms in the world.

Ernst & Young (EY) is one of the “Big Four” audit firms and the 3rd largest professional services firm and the most prominent accounting firms in the world.

The Brief

Goals

Goals

Goals

Goals

EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.

EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.

EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.

EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.

EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.

My Role

I meticulously applied EY’s Brand Guidelines across different print formats for the campaign such as mupi panels, bus shelters, billboards, posters and transit advertising. Designed and prototyped a internal website to support the campaign internally as well as storyboards for video production.

I meticulously applied EY’s Brand Guidelines across different print formats for the campaign such as mupi panels, bus shelters, billboards, posters and transit advertising. Designed and prototyped a internal website to support the campaign internally as well as storyboards for video production.

I meticulously applied EY’s Brand Guidelines across different print formats for the campaign such as mupi panels, bus shelters, billboards, posters and transit advertising. Designed and prototyped a internal website to support the campaign internally as well as storyboards for video production.

I meticulously applied EY’s Brand Guidelines across different print formats for the campaign such as mupi panels, bus shelters, billboards, posters and transit advertising. Designed and prototyped a internal website to support the campaign internally as well as storyboards for video production.

I meticulously applied EY’s Brand Guidelines across different print formats for the campaign such as mupi panels, bus shelters, billboards, posters and transit advertising. Designed and prototyped a internal website to support the campaign internally as well as storyboards for video production.

MY SERVICES

MY SERVICES

MY SERVICES

MY SERVICES

- Graphic Design
- Web Design
- Artwork
- Digital Composition
- Prototyping
- Storyboards

- Ideation & Solution Hunting
- Planning
- Artwork & Print
- User Interaction
- Brand Identity & Activation
- Collateral

- Ideation & Solution Hunting
- Planning
- Artwork & Print
- User Interaction
- Brand Identity & Activation
- Collateral

- Ideation & Solution Hunting
- Planning
- Artwork & Print
- User Interaction
- Brand Identity & Activation
- Collateral

- Ideation & Solution Hunting
- Planning
- Artwork & Print
- User Interaction
- Brand Identity & Activation
- Collateral

EY_1

Campaign
"Better Questions"

Campaign
"Better Questions"

Campaign "Better Questions"

Campaign "Better Questions"

The "Better Questions" campaign featured thought-provoking questions that were top of mind for business leaders, such as "Is the future of finance new technology, or new people?" aiming to inspire the future leaders from the inside out.

The "Better Questions" campaign featured thought-provoking questions that were top of mind for business leaders, such as "Is the future of finance new technology, or new people?" aiming to inspire the future leaders from the inside out.

Composing & Production

Composing & Production

The client has strict rules for logo and lockup placement, I ensured a thorough adherence to their Brand Guidelines while finding the best image compositions.

The client has strict rules for logo and lockup placement, I ensured a thorough adherence to their Brand Guidelines while finding the best image compositions.

EY_2
ey_tube_sito
EY_3

MICROSITE

MICROSITE

MICROSITE

MICROSITE

MICROSITE

To support the campaign, I’ve prototyped a microsite to be shown internally to employees tailored to show the company’s vision of creating a better world.

To support the campaign, I’ve prototyped a microsite to be shown internally to employees tailored to show the company’s vision of creating a better world.

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Dassault_logo

Dassault Systèmes is a French software company that specialises in the development of 3D design, a well known product is SOLIDWORKS, a 3D CAD design software.

Dassault Systèmes is a French software company that specialises in the development of 3D design, a well known product is SOLIDWORKS, a 3D CAD design software.

Dassault Systèmes is a French software company that specialises in the development of 3D design, a well known product is SOLIDWORKS, a 3D CAD design software.

Dassault Systèmes is a French software company that specialises in the development of 3D design, a well known product is SOLIDWORKS, a 3D CAD design software.

Dassault Systèmes is a French software company that specialises in the development of 3D design, a well known product is SOLIDWORKS, a 3D CAD design software.

The Brief

Goals

Goals

Goals

Goals

The #IFWE campaign was designed to promote the company's vision of the future and its role in shaping that future. The campaign was well-received and helped to raise awareness of Dassault Systems and its products.

The #IFWE campaign was designed to promote the company's vision of the future and its role in shaping that future. The campaign was well-received and helped to raise awareness of Dassault Systems and its products.

The #IFWE campaign was designed to promote the company's vision of the future and its role in shaping that future. The campaign was well-received and helped to raise awareness of Dassault Systems and its products.

The #IFWE campaign was designed to promote the company's vision of the future and its role in shaping that future. The campaign was well-received and helped to raise awareness of Dassault Systems and its products.

EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.

My Role

I worked on the post production and retouch the images and composition for the logo and copy. I created Brand Guidelines for the Campaign to accurately place the logos and taglines in various campaign formats for Latin and Asian markets. Created storyboards and produced banners in multiple formats for the campaign.

I worked on the post production and retouch the images and composition for the logo and copy. I created Brand Guidelines for the Campaign to accurately place the logos and taglines in various campaign formats for Latin and Asian markets. Created storyboards and produced banners in multiple formats for the campaign.

I worked on the post production and retouch the images and composition for the logo and copy. I created Brand Guidelines for the Campaign to accurately place the logos and taglines in various campaign formats for Latin and Asian markets. Created storyboards and produced banners in multiple formats for the campaign.

I worked on the post production and retouch the images and composition for the logo and copy. I created Brand Guidelines for the Campaign to accurately place the logos and taglines in various campaign formats for Latin and Asian markets. Created storyboards and produced banners in multiple formats for the campaign.

I worked on the post production and retouch the images and composition for the logo and copy. I created Brand Guidelines for the Campaign to accurately place the logos and taglines in various campaign formats for Latin and Asian markets. Created storyboards and produced banners in multiple formats for the campaign.

MY SERVICES

MY SERVICES

MY SERVICES

MY SERVICES

- Graphic Design
- Post Production
- Digital Composition
- Brand Guidelines
- Storyboards
- Banner production

- Graphic Design
- Post Production
- Digital Composition
- Brand Guidelines
- Storyboards
- Banner production

- Graphic Design
- Post Production
- Digital Composition
- Brand Guidelines
- Storyboards
- Banner production

- Graphic Design
- Post Production
- Digital Composition
- Brand Guidelines
- Storyboards
- Banner production

- Graphic Design
- Post Production
- Digital Composition
- Brand Guidelines
- Storyboards
- Banner production

DS_1

Creating the images

Creating the images

Creating the images

Creating the images

Creating the images

The images came to us as real photos and CGI, I worked on the post production and composition of the final images including the logo lockup and copy, we kept the visionary approach the campaign required.

The images came to us as real photos and CGI, I worked on the post production and composition of the final images including the logo lockup and copy, we kept the visionary approach the campaign required.

The images came to us as real photos and CGI, I worked on the post production and composition of the final images including the logo lockup and copy, we kept the visionary approach the campaign required.

The images came to us as real photos and CGI, I worked on the post production and composition of the final images including the logo lockup and copy, we kept the visionary approach the campaign required.

The images came to us as real photos and CGI, I worked on the post production and composition of the final images including the logo lockup and copy, we kept the visionary approach the campaign required.

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DS_4Sheet_1
DS_4Sheet_2
DS_4Sheet_3
DS_4Sheet_4
DS_4Sheet_5
DS_4Sheet_6

Campaign Guidelines

Campaign Guidelines

Campaign Guidelines

Campaign Guidelines

Campaign Guidelines

I created Campaign Guidelines for Latin and Asian markets so they were able to correctly position the logo, lockup and images for different print formats.

I created Campaign Guidelines for Latin and Asian markets so they were able to correctly position the logo, lockup and images for different print formats.

DS_Guidelines_2
DS_Guidelines_5
DS_Guidelines_6
DS_Guidelines_7
DS_Guidelines_3
DS_Guidelines_8

Banners

Banners

Banners

Banners

Banners

Created storyboards and crafted banners for the campaign, implementing optimisations to adhere to some platform's stringent file size requirements.

Created storyboards and crafted banners for the campaign, implementing optimisations to adhere to some platform's stringent file size requirements.

Created storyboards and crafted banners for the campaign, implementing optimisations to adhere to some platform's stringent file size requirements.

Created storyboards and crafted banners for the campaign, implementing optimisations to adhere to some platform's stringent file size requirements.

Created storyboards and crafted banners for the campaign, implementing optimisations to adhere to some platform's stringent file size requirements.

ds_banners1
ds_banner2
ds_banner3
American_Express-Logo.wine-1

American Express is a bank holding company and a multinational financial service corporation that specialises in payment cards.

American Express is a bank holding company and a multinational financial service corporation that specialises in payment cards.

American Express is a bank holding company and a multinational financial service corporation that specialises in payment cards.

American Express is a bank holding company and a multinational financial service corporation that specialises in payment cards.

American Express is a bank holding company and a multinational financial service corporation that specialises in payment cards.

The Brief

Goals

Goals

Goals

Goals

American Express was looking for customer acquisition for Amex Gold Card in London and to incite existing clients to upgrade. Several campaigns were created with focused creative teams, designers and strategy.

American Express was looking for customer acquisition for Amex Gold Card in London and to incite existing clients to upgrade. Several campaigns were created with focused creative teams, designers and strategy.

American Express was looking for customer acquisition for Amex Gold Card in London and to incite existing clients to upgrade. Several campaigns were created with focused creative teams, designers and strategy.

American Express was looking for customer acquisition for Amex Gold Card in London and to incite existing clients to upgrade. Several campaigns were created with focused creative teams, designers and strategy.

American Express was looking for customer acquisition for Amex Gold Card in London and to incite existing clients to upgrade. Several campaigns were created with focused creative teams, designers and strategy.

My Role

I worked on the artwork/production of various campaigns in both print and digital formats, handling the crossover between the two. Additionally, I developed the American Express Merchant Website and its Guidelines, which were crafted in six languages, including non-Latin characters.

I worked on the artwork/production of various campaigns in both print and digital formats, handling the crossover between the two. Additionally, I developed the American Express Merchant Website and its Guidelines, which were crafted in six languages, including non-Latin characters.

I worked on the artwork/production of various campaigns in both print and digital formats, handling the crossover between the two. Additionally, I developed the American Express Merchant Website and its Guidelines, which were crafted in six languages, including non-Latin characters.

I worked on the artwork/production of various campaigns in both print and digital formats, handling the crossover between the two. Additionally, I developed the American Express Merchant Website and its Guidelines, which were crafted in six languages, including non-Latin characters.

I worked on the artwork/production of various campaigns in both print and digital formats, handling the crossover between the two. Additionally, I developed the American Express Merchant Website and its Guidelines, which were crafted in six languages, including non-Latin characters.

MY SERVICES

MY SERVICES

MY SERVICES

MY SERVICES

- Graphic Design
- Web Design
- Digital Composition
- Artwork
- Digital Guidelines
- Storyboards
- Banner production

- Graphic Design
- Web Design
- Digital Composition
- Artwork
- Digital Guidelines
- Storyboards
- Banner production

- Graphic Design
- Web Design
- Digital Composition
- Artwork
- Digital Guidelines
- Storyboards
- Banner production

- Graphic Design
- Web Design
- Digital Composition
- Artwork
- Digital Guidelines
- Storyboards
- Banner production

- Graphic Design
- Web Design
- Digital Composition
- Artwork
- Digital Guidelines
- Storyboards
- Banner production

AMEX_1

Out-of-home advertising

Out-of-home advertising

Out-of-home advertising

Out-of-home advertising

Out-of-home advertising

The creative team and the illustrator created the content, I composed the assets for different formats to be placed around London.

The creative team and the illustrator created the content, I composed the assets for different formats to be placed around London.

The creative team and the illustrator created the content, I composed the assets for different formats to be placed around London.

The creative team and the illustrator created the content, I composed the assets for different formats to be placed around London.

AMEX_13
AMEX_2
AMEX_3
AMEX_4
AMEX_5

Banners & Social Media

Banners & Social Media

Banners & Social Media

Banners & Social Media

Banners & Social Media

Designed and developed several storyboards and animations for banners across various marketing campaigns, as well as assets for social media

Designed and developed several storyboards and animations for banners across various marketing campaigns, as well as assets for social media

Designed and developed several storyboards and animations for banners across various marketing campaigns, as well as assets for social media

Designed and developed several storyboards and animations for banners across various marketing campaigns, as well as assets for social media

Designed and developed several storyboards and animations for banners across various marketing campaigns, as well as assets for social media

AMEX_6
AMEX_7
AMEX_8
amex-banner1
amex_banner2
AMEX_9
AMEX_10
AMEX_11

Website & Style-guide

Website & Style-guide

Website & Style-guide

Website & Style-guide

Website & Style-guide

I designed the American Express Merchant Services responsive website, it aims to provide support and resources for merchants who accept American Express payments.

I designed the American Express Merchant Services responsive website, it aims to provide support and resources for merchants who accept American Express payments.

I designed the American Express Merchant Services responsive website, it aims to provide support and resources for merchants who accept American Express payments.

I designed the American Express Merchant Services responsive website, it aims to provide support and resources for merchants who accept American Express payments.

I designed the American Express Merchant Services responsive website, it aims to provide support and resources for merchants who accept American Express payments.

Amex_12_2

Brand Guidelines

Brand Guidelines

Brand Guidelines

Brand Guidelines

Brand Guidelines

To ensure correct development of the merchant website, I also created the guidelines for developers and designers as part of the AMEX brand.

To ensure correct development of the merchant website, I also created the guidelines for developers and designers as part of the AMEX brand.

To ensure correct development of the merchant website, I also created the guidelines for developers and designers as part of the AMEX brand.

To ensure correct development of the merchant website, I also created the guidelines for developers and designers as part of the AMEX brand.

To ensure correct development of the merchant website, I also created the guidelines for developers and designers as part of the AMEX brand.

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The end.
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Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.

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SOCIAL

LOCAL TIME

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LOCAL TIME

Real-Time Display

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Dec, 2023

Email

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Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.