Ciclo de Conversas

Ciclo de Conversas is an annual Design Conference translating to "Cycle of Talks", aiming to bring Portuguese Designers and Uni Students together to learn and share experiences.

Deliverables

Ideation & Solution Hunting
Planning
Artwork & Print
User Interaction
Brand Identity & Activation
Collateral

Project

To create the Logo for the Conference.

My Role
Concept, Branding, Graphic Design, Artwork & Print Production

My contribution

While exploring the possibilities of the Logo, I created a set of rules and interfaces that made it possible to generate customized logos for each speaker. These logos were created based on recorded sound waves, In this case, with my own voice. Additionally, I did designing, planning, and printing all the accompanying collateral materials, including a comprehensive brand identity manual in a printed format.

PROCESS & CASE STUDY

Keywords

Finding relevant keywords and sub keywords

Brainstorm

Finding analogies between words and their meaning

Grid

A system to create an alphabet that connects the keywords

Alphabet

Development of an alphabet based on the grid system

CLICK TO SKIP THE PROCESS

Keywords

What does a "design conference" reminds you of?

Share, communication, inspiration, motivation, visual culture, knowledge.

“Cycle of Talks” - the nameof the conference

Shapes, laps, circuits, orbit, loop, sender, receiver, broadcaster

What is it that has a loop, has a sender and a receiver?

Cassette, test cards, VHS, audio, video

What is the main requirementof a cassette and audio?

Magnetic tapes, frequencies

Brainstorm

CYCLE OF TALKS
What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS
I tried to relate talks or communication with my core keyword "frequencies". What do our local and global networks look like?

GLOBAL NETWORKS
By visualizing 1 and 2, geographic coordinates, meridians, and parallel lines thoughts came through.

GAN I GET A GRID?
The globe in step 3 and the ruler from step 1 made me realize that I could do a circular grid.

Grid

CIRCULAR GRID CONCEPT

A combination between a globe of meridians, geographic coordinates that resemble a radar.

FROM CONCEPT TO FINAL SYSTEM

I realized that instead of measuring geographic coordinates, I should be measuring sound propagation, because it relates with the core keywords "frequencies" and "communication". I revolved a recorded wave of me saying "Ciclo de Conversas" to make it look circular.