CICLO DE CONVERSAS

CICLO DE CONVERSAS

Generative Identity

Generative Identity

Generative Identity

Alphabet and identity generated by sound

Alphabet and identity generated by sound

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ROLE
Concept, Branding, Graphic Design, Artwork & Print Production

DELIVERABLES
Branding, brand activation, merchandise
ROLE
Concept, Branding, Graphic Design, Artwork & Print Production

DELIVERABLES
Branding, brand activation, merchandise
ROLE
Concept, Branding, Graphic Design, Artwork & Print Production

DELIVERABLES
Branding, brand activation, merchandise
ROLE
Concept, Branding, Graphic Design, Artwork & Print Production

DELIVERABLES
Branding, brand activation, merchandise
ROLE
Concept, Branding, Graphic Design, Artwork & Print Production

DELIVERABLES
Branding, brand activation, merchandise
THE BRIEF
THE BRIEF

To design the branding for an annual design and multimedia conference called “Ciclo de Conversas”, where speakers would share their experiences.

To design the branding for an annual design and multimedia conference called “Ciclo de Conversas”, where speakers would share their experiences.

To design the branding for an annual design and multimedia conference called “Ciclo de Conversas”, where speakers would share their experiences.

To design the branding for an annual design and multimedia conference called “Ciclo de Conversas”, where speakers would share their experiences.

IDEA

To create a system that generates logos from recorded sound waves for the speakers at the conference. Custom sounds can be recorded but my own voice was used for the logo.

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PROCESS & CASE STUDY
PROCESS & CASE STUDY
PROCESS & CASE STUDY
PROCESS & CASE STUDY
goal01

Keywords

Keywords

Keywords

Keywords

Finding relevant keywords and sub keywords

goal02

Brainstorm

Brainstorm

Brainstorm

Brainstorm

Finding analogies between words and their meaning

goal03

Grid

Grid

Grid

Grid

A system to create an alphabet that connects the keywords

goal04

Alphabet

Alphabet

Alphabet

Alphabet

Development of an alphabet based on the grid system

goal01_a

Keywords

Keywords

Keywords

Keywords

What does a "design conference" reminds you of?

Share, communication, inspiration, motivation, visual culture, knowledge.
Share, communication, inspiration, motivation, visual culture, knowledge.
Share, communication, inspiration, motivation, visual culture, knowledge.
Share, communication, inspiration, motivation, visual culture, knowledge.

“Cycle of Talks” - the nameof the conference

Shapes, laps, circuits, orbit, loop, sender, receiver, broadcaster

What is it that has a loop, has a sender and a receiver?

Cassette, test cards, VHS, audio, video

What is the main requirementof a cassette and audio?

Magnetic tapes, frequencies
goal02_a

Brainstorm

Brainstorm

Brainstorm

Brainstorm

no_1

CYCLE OF TALKS
What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

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no_2

CYCLE OF TALKS
I tried to relate talks or communication with my core keyword "frequencies". What do our local and global networks look like?

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no_3

GLOBAL NETWORKS
By visualizing 1 and 2, geographic coordinates, meridians, and parallel lines thoughts came through.

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no_4

GAN I GET A GRID?
The globe in step 3 and the ruler from step 1 made me realize that I could do a circular grid.

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goal03_a

Grid

Grid

Grid

Grid

CIRCULAR GRID CONCEPT

A combination between a globe of meridians, geographic coordinates that resemble a radar.

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FROM CONCEPT TO FINAL SYSTEM

I realized that instead of measuring geographic coordinates, I should be measuring sound propagation, because it relates with the core keywords "frequencies" and "communication". I revolved a recorded wave of me saying "Ciclo de Conversas" to make it look circular.

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THE ALPHABET COORDINATES

By exploring the idea of coordinates, I've distributed letters on the diameter of "Cycle of Talks" recorded previously.

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goal-4a

Brainstorm

Brainstorm

THE ALPHABET

Every character of the alphabet was recorded with my voice. The wave length was revolved, producing circles with different diameters.

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alphabet_1
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RULES ON THE GRID

1 - Every circle is centred on the respective letter, in the alphabet grid.

2 - Only the intersection inside the alphabet grid and the sound wave are kept.

3 - If there are more than one sound wave inside the alphabet grid, only their Intersection are kept

4 - Each circle was assigned to a colour from the spectrum related to it’s frequency

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RESULT
RESULT
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BRAND ACTIVATION
results01

Conference Logo

Conference Logo

Conference Logo

Conference Logo

The logo was generated using the grid system and rules

The logo was generated using the grid system and rules

The logo was generated using the grid system and rules

The logo was generated using the grid system and rules

results02

Speaker Logos

Speaker Logo

Speaker Logo

Speaker Logo

All speakers had their unique logo generated from te grid system

results03

Collateral

Collateral

Collateral

Collateral

Guidelines, merchandise, video mappings, projection, print and digital

results-1a

Conference Logo

Conference Logo

Conference Logo

Conference Logo

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results-2a

Speaker Logo

Speaker Logo

Speaker Logo

Speaker Logo

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results03

Collateral

Collateral

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BRAND ACTIVATION

All the letters were printed in acetate paper so that they could could be aligned against the circular grid and project the letters on objects.

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The end.

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Have a project in mind? If you'd like to chat about a potential project, get in touch.
Currently based in London, Open for freelance opportunities

©Marcia Gaudencio 2023. All Rights Reserved.

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