Ciclo de Conversas – Marcia Gaudencio

ROLE
Concept, Branding, Graphic Design, Artwork & Print Production

DELIVERABLES
Branding, brand activation, merchandise

THE BRIEF

To design the branding for an annual design and multimedia conference called “Ciclo de Conversas”, where speakers would share their experiences.

IDEA

To create a system that generates logos from recorded sound waves for the speakers at the conference. Custom sounds can be recorded but my own voice was used for the logo.

PROCESS & CASE STUDY

Keywords

Finding relevant keywords and sub keywords

Brainstorm

Finding analogies between words and their meaning

Grid

A system to create an alphabet that connects the keywords

Alphabet

Development of an alphabet based on the grid system

CLICK TO SKIP THE PROCESS

Keywords

What does a "design conference" reminds you of?

Share, communication, inspiration, motivation, visual culture, knowledge.

“Cycle of Talks” - the nameof the conference

Shapes, laps, circuits, orbit, loop, sender, receiver, broadcaster

What is it that has a loop, has a sender and a receiver?

Cassette, test cards, VHS, audio, video

What is the main requirementof a cassette and audio?

Magnetic tapes, frequencies

Brainstorm

CYCLE OF TALKS
What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS
I tried to relate talks or communication with my core keyword "frequencies". What do our local and global networks look like?

GLOBAL NETWORKS
By visualizing 1 and 2, geographic coordinates, meridians, and parallel lines thoughts came through.

GAN I GET A GRID?
The globe in step 3 and the ruler from step 1 made me realize that I could do a circular grid.

Grid

CIRCULAR GRID CONCEPT

A combination between a globe of meridians, geographic coordinates that resemble a radar.

FROM CONCEPT TO FINAL SYSTEM

I realized that instead of measuring geographic coordinates, I should be measuring sound propagation, because it relates with the core keywords "frequencies" and "communication". I revolved a recorded wave of me saying "Ciclo de Conversas" to make it look circular.