Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

Goals

Goals

Goals

Goals

Goals

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director, and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

Prompt users to use the technology to bet during the games, by using the 25 years of historical analytics. The social media content included real-time match data, allowing an engaging experience for the fans.

Prompt users to use the 25 yers of historical analysis to bet during the games. Include real-time data in the social media content for an engaging experience for the fans.

Prompt users to use the 25 yers of historical analysis to bet during the games. Include real-time data in the social media content for an engaging experience for the fans.

Prompt users to use the 25 yers of historical analysis to bet during the games. Include real-time data in the social media content for an engaging experience for the fans.

Prompt users to use the 25 yers of historical analysis to bet during the games. Include real-time data in the social media content for an engaging experience for the fans.

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

- Banners, takeovers
- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Variations

Variations

Variations

Variations

Variations

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

Campaign

Campaign

Component Anatomy

Campaign

Campaign

Animations, banners, takeovers and ads

Animations, banners, takeovers and ads

Having sections with nested symbols creates many combinations, resulting in consistency, flexibility and scalability at an early stage

Animations, banners, takeovers and ads

Animations, banners, takeovers and ads