IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.
Website
IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.
Website
IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.
Website
ROLE
UI, illustration, accessible colour palettes, and QA for OgilvyOne Worldwide
DELIVERABLES
Illustrations, banners, Twitter, skin takeovers, youtube animations and IG posts.
ROLE
UI, illustration, accessible colour palettes, and QA for OgilvyOne Worldwide
DELIVERABLES
Illustrations, banners, Twitter, skin takeovers, youtube animations and IG posts.
ROLE
UI, illustration, accessible colour palettes, and QA for OgilvyOne Worldwide
DELIVERABLES
Illustrations, banners, Twitter, skin takeovers, youtube animations and IG posts.
THE BRIEF
THE BRIEF
THE BRIEF
IBM was celebrating 25 years of powering analytics for Wimbledon. Have the business audience engage with the live data on social media and track the momentum of a player
IBM was celebrating 25 years of powering analytics for Wimbledon. Have the business audience engage with the live data on social media and track the momentum of a player
IBM was celebrating 25 years of powering analytics for Wimbledon. Have the business audience engage with the live data on social media and track the momentum of a player
RESULTS
RESULTS
RESULTS
Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a 2014 Gold DMA.
Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a 2014 Gold DMA.
Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a 2014 Gold DMA.
Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a 2014 Gold DMA.
*Case study contains video and might take a while to load. Click to play/pause
*Case study contains video and might take a while to load. Click to play/pause
*Case study contains video and might take a while to load. Click to play/pause
*Case study contains video and might take a while to load. Click to play/pause
*Case study contains video and might take a while to load. Click to play/pause
Live data on social posts
Live data on social posts
Live data on social posts
Live data on social posts
Live data on social posts
IBM has 25 years of data collected during Wimbledon matches. When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.
IBM has 25 years of data collected during Wimbledon matches. When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.
IBM has 25 years of data collected during Wimbledon matches. When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.
When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.
When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.
I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.
I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.
I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.
I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.
I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.
Characters
Characters
Characters
Animations
Animations
Animations
Illustrations
Illustrations
Illustrations
Variations
Variations
Variations
Variations
Variations
For some scenes, there were variations mapping several outcomes
For some scenes, there were variations mapping several outcomes
For some scenes, there were variations mapping several outcomes
For some scenes, there were variations mapping several outcomes
For some scenes, there were variations mapping several outcomes
Campaign
Campaign
Component Anatomy
Campaign
Campaign
Animations, banners, takeovers and ads
Animations, banners, takeovers and ads
Having sections with nested symbols creates many combinations, resulting in consistency, flexibility and scalability at an early stage
Animations, banners, takeovers and ads
Animations, banners, takeovers and ads
The end.
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Have a project in mind? If you'd like to chat about a potential project, get in touch.
Currently based in London, Open for freelance opportunities
©Marcia Gaudencio 2023. All Rights Reserved.
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