SECTOR

SECTOR

Information Technology, Sports

TYPE

Social Media, QA

Social Media, QA

Production, Artwork, Guidelines

ROLE

UI Designer, Illustrator

Graphic & UI Designer

Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

IBM_logo-1

Goals

Goals

Goals

Goals

Goals

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

Challenge

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

My Contribution & Team

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director, and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

Solution

Prompt users to use the technology to bet during the games, by using the 25 years of historical analytics. The social media content included real-time match data, allowing an engaging experience for the fans.

Prompt users to use the 25 yers of historical analysis to bet during the games. Include real-time data in the social media content for an engaging experience for the fans.

Prompt users to use the 25 yers of historical analysis to bet during the games. Include real-time data in the social media content for an engaging experience for the fans.

Prompt users to use the 25 yers of historical analysis to bet during the games. Include real-time data in the social media content for an engaging experience for the fans.

Prompt users to use the 25 yers of historical analysis to bet during the games. Include real-time data in the social media content for an engaging experience for the fans.

Results

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

MY SERVICES

MY SERVICES

MY SERVICES

- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

- Banners, takeovers
- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

IBM is a pioneering tech giant, contributing to the development of early computing technology and playing a pivotal role in shaping the IT industry.
Wimbledon is the oldest of the four Grand Slam tennis tournaments.

IBM is a pioneering tech giant, contributing to the development of early computing technology and playing a pivotal role in shaping the IT industry.
Wimbledon is the oldest of the four Grand Slam tennis tournaments.

IBM is a pioneering tech giant, contributing to the development of early computing technology and playing a pivotal role in shaping the IT industry.
Wimbledon is the oldest of the four Grand Slam tennis tournaments.

IBM is a pioneering tech giant, contributing to the development of early computing technology and playing a pivotal role in shaping the IT industry.
Wimbledon is the oldest of the four Grand Slam tennis tournaments.

INTRO

INTRO

Each illustration and animation promptly featured the most recent match results, ready to be shared as engaging social media content worldwide.

Each illustration and animation promptly featured the most recent match results, ready to be shared as engaging social media content worldwide.

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

Contains video and might take a while to load. Click to play/pause

IBM_hand_fieldi
IBM_Mupi2

Characters

Characters

Characters

characters_01_02
characters_01_01
characters_01_03
characters_01_04
characters_01_05
characters_01_06
characters_01_07
characters_01_08

Animations

Animations

Animations

Illustrations

Illustrations

Illustrations

ibm_twitter_illustration8
ibm_twitter_illustration7
ibm_twitter_illustration6
ibm_twitter_illustration5
ibm_twitter_illustration4
ibm_twitter_illustration3
ibm_twitter_illustration2
ibm_twitter_illustration1
Variations
Variations
Variations
Variations
Variations

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

ibm_twitter_illustration_var2
ibm_twitter_illustration_var1

Campaign

Campaign

Component Anatomy

Campaign

Campaign

Animations, banners, takeovers and ads

Animations, banners, takeovers and ads

Having sections with nested symbols creates many combinations, resulting in consistency, flexibility and scalability at an early stage

Animations, banners, takeovers and ads

Animations, banners, takeovers and ads

browser_bar_dark



IBM_Ipad1
IBM_Phone1
browser_bar_dark
ibm_animation_banners
browser_bar_dark
telegraph-skin2
The end.
The end.
The end.
The end.
The end.
Theend_anim_IBMxWimbledon
Next Project

Print & Digital Campaigns

Print & Digital Campaigns

Print & Digital Campaigns

Print & Digital Campaigns

Print & Digital Campaigns

LAST UPDATE

LAST UPDATE

LAST UPDATE

LOCAL TIME

LAST UPDATE

Dec, 2023

Dec, 2023

Dec, 2023

Dec, 2023

LOCAL TIME

LOCAL TIME

LOCAL TIME

Real-Time Display

CONTACT

CONTACT

CONTACT

CONTACT

Logo@0.33x

Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.

CONTACT

LOCAL TIME

CONTACT

CONTACT

SOCIAL

SOCIAL

SOCIAL

SOCIAL

LOCAL TIME

LOCAL TIME

LOCAL TIME

Real-Time Display

LAST UPDATE

LAST UPDATE

LAST UPDATE

LAST UPDATE

Dec, 2023

Email

Dec, 2023

Dec 2023

Dec, 2023

Logo@0.33x

Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.