IBM x WIMBLEDON

IBM Wimbledon Championships

Component Library
&
UI Kit

Component Library
&
UI Kit

Component Library
&
UI Kit

Component Library
&
UI Kit

Converting data into social content

ibm_logo
IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.
IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.
IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.
IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.
IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.
Deliverables
Deliverables
Deliverables
Deliverables
Deliverables

 QA
 Banners, takeovers
Illustrations
 Social Media Posts

 QA
 Banners, takeovers
Illustrations
 Social Media Posts

 QA
 Banners, takeovers
Illustrations
 Social Media Posts

 QA
 Banners, takeovers
Illustrations
 Social Media Posts

 QA
 Banners, takeovers
Illustrations
 Social Media Posts

Project
Project
Project
Project
Project

IBM was celebrating 25 years of powering analytics for Wimbledon. To celebrate, a Campaign targeting Business Audience was created aiming to inform and have the audience engage with the live data shared as the wimbledon games went on. 

My Role
UI Designer, Illustrator for Ogilvy One Worldwide

IBM was celebrating 25 years of powering analytics for Wimbledon. To celebrate, a Campaign targeting Business Audience was created aiming to inform and have the audience engage with the live data shared as the wimbledon games went on. 

My Role
UI Designer, Illustrator for Ogilvy One Worldwide

IBM was celebrating 25 years of powering analytics for Wimbledon. To celebrate, a Campaign targeting Business Audience was created aiming to inform and have the audience engage with the live data shared as the wimbledon games went on. 

My Role
UI Designer, Illustrator for Ogilvy One Worldwide

IBM was celebrating 25 years of powering analytics for Wimbledon. To celebrate, a Campaign targeting Business Audience was created aiming to inform and have the audience engage with the live data shared as the wimbledon games went on. 

My Role
UI Designer, Illustrator for Ogilvy One Worldwide

IBM was celebrating 25 years of powering analytics for Wimbledon. To celebrate, a Campaign targeting Business Audience was created aiming to inform and have the audience engage with the live data shared as the wimbledon games went on. 

My Role
UI Designer, Illustrator for Ogilvy One Worldwide

My contribution
My contribution
My contribution
My contribution
My contribution

I supported the social media campaign by revising animated content, performing QA, and creating live data driven illustrations for Wimbledon matches. Users could track and bet on player momentum based on historical analytics and match status. I also ensured color compliance in all work. Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a Gold DMA.

I supported the social media campaign by revising animated content, performing QA, and creating live data driven illustrations for Wimbledon matches. Users could track and bet on player momentum based on historical analytics and match status. I also ensured color compliance in all work. Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a Gold DMA.

I supported the social media campaign by revising animated content, performing QA, and creating live data driven illustrations for Wimbledon matches. Users could track and bet on player momentum based on historical analytics and match status. I also ensured color compliance in all work. Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a Gold DMA.

I supported the social media campaign by revising animated content, performing QA, and creating live data driven illustrations for Wimbledon matches. Users could track and bet on player momentum based on historical analytics and match status. I also ensured color compliance in all work. Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a Gold DMA.

I supported the social media campaign by revising animated content, performing QA, and creating live data driven illustrations for Wimbledon matches. Users could track and bet on player momentum based on historical analytics and match status. I also ensured color compliance in all work. Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a Gold DMA.

*Case study contains video and might take a while to load. Click to play/pause

*Case study contains video and might take a while to load. Click to play/pause

*Case study contains video and might take a while to load. Click to play/pause

*Case study contains video and might take a while to load. Click to play/pause

*Case study contains video and might take a while to load. Click to play/pause

Live data on social posts

Live data on social posts

Live data on social posts

Live data on social posts

Live data on social posts

IBM has 25 years of data collected during Wimbledon matches. When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.

IBM has 25 years of data collected during Wimbledon matches. When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.

IBM has 25 years of data collected during Wimbledon matches. When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.

When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.

When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.

I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.

I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.

I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.

I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.

I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.






Characters

Characters

Characters

characters_01_02
characters_01_01
characters_01_03
characters_01_04
characters_01_05
characters_01_06
characters_01_07
characters_01_08
ibm_hand_mobile

Animations

Animations

Animations

Illustrations

Illustrations

Illustrations

ibm_twitter_illustration8
ibm_twitter_illustration7
ibm_twitter_illustration6
ibm_twitter_illustration5
ibm_twitter_illustration4
ibm_twitter_illustration3
ibm_twitter_illustration2
ibm_twitter_illustration1
Variations
Variations
Variations
Variations
Variations

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

ibm_twitter_illustration_var2
ibm_twitter_illustration_var1

Campaign

Campaign

Component Anatomy

Campaign

Campaign

Animations, banners, takeovers and ads

Animations, banners, takeovers and ads

Having sections with nested symbols creates many combinations, resulting in consistency, flexibility and scalability at an early stage

Animations, banners, takeovers and ads

Animations, banners, takeovers and ads

browser_bar_dark



LHS-popup1
RHS-popup2
browser_bar_dark
ibm_animation_banners
browser_bar_dark
telegraph-skin2

The end.

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Have a project in mind? If you'd like to chat about a potential project, get in touch.
Currently based in London, Open for freelance opportunities

©Marcia Gaudencio 2023. All Rights Reserved.