IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.

IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.

IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.

IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.

IBM is a technology corporation., produces and sells hardware and software. Wimbledon is the world's oldest tennis tournament.

Deliverables

Deliverables

Deliverables

Deliverables

Deliverables

 QA
 Banners, takeovers
Illustrations
 Social Media Posts

 QA
 Banners, takeovers
Illustrations
 Social Media Posts

 QA
 Banners, takeovers
Illustrations
 Social Media Posts

 QA
 Banners, takeovers
Illustrations
 Social Media Posts

 QA
 Banners, takeovers
Illustrations
 Social Media Posts

Project

Project

Project

Project

Project

IBM was celebrating 25 years of powering analytics for Wimbledon. To celebrate, a Campaign targeting Business Audience was created aiming to inform and have the audience engage with the live data shared as the wimbledon games went on. 

My Role
UI Designer, Illustrator for Ogilvy One Worldwide

IBM was celebrating 25 years of powering analytics for Wimbledon. To celebrate, a Campaign targeting Business Audience was created aiming to inform and have the audience engage with the live data shared as the wimbledon games went on. 

My Role
UI Designer, Illustrator for Ogilvy One Worldwide

IBM was celebrating 25 years of powering analytics for Wimbledon. To celebrate, a Campaign targeting Business Audience was created aiming to inform and have the audience engage with the live data shared as the wimbledon games went on. 

My Role
UI Designer, Illustrator for Ogilvy One Worldwide

IBM was celebrating 25 years of powering analytics for Wimbledon. To celebrate, a Campaign targeting Business Audience was created aiming to inform and have the audience engage with the live data shared as the wimbledon games went on. 

My Role
UI Designer, Illustrator for Ogilvy One Worldwide

IBM was celebrating 25 years of powering analytics for Wimbledon. To celebrate, a Campaign targeting Business Audience was created aiming to inform and have the audience engage with the live data shared as the wimbledon games went on. 

My Role
UI Designer, Illustrator for Ogilvy One Worldwide

My contribution

My contribution

My contribution

My contribution

My contribution

I supported the social media campaign by revising animated content, performing QA, and creating live data driven illustrations for Wimbledon matches. Users could track and bet on player momentum based on historical analytics and match status. I also ensured color compliance in all work. Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a Gold DMA.

I supported the social media campaign by revising animated content, performing QA, and creating live data driven illustrations for Wimbledon matches. Users could track and bet on player momentum based on historical analytics and match status. I also ensured color compliance in all work. Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a Gold DMA.

I supported the social media campaign by revising animated content, performing QA, and creating live data driven illustrations for Wimbledon matches. Users could track and bet on player momentum based on historical analytics and match status. I also ensured color compliance in all work. Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a Gold DMA.

I supported the social media campaign by revising animated content, performing QA, and creating live data driven illustrations for Wimbledon matches. Users could track and bet on player momentum based on historical analytics and match status. I also ensured color compliance in all work. Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a Gold DMA.

I supported the social media campaign by revising animated content, performing QA, and creating live data driven illustrations for Wimbledon matches. Users could track and bet on player momentum based on historical analytics and match status. I also ensured color compliance in all work. Our content had received 244,108 engagements, 9 qualified leads – the equivalent of £1.8 million in revenue for IBM. This work won a Gold DMA.

*Case study contains video and might take a while to load. Click to play/pause

*Case study contains video and might take a while to load. Click to play/pause

*Case study contains video and might take a while to load. Click to play/pause

*Case study contains video and might take a while to load. Click to play/pause

*Case study contains video and might take a while to load. Click to play/pause

Live data on social posts

Live data on social posts

Live data on social posts

Live data on social posts

Live data on social posts

IBM has 25 years of data collected during Wimbledon matches. When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.

IBM has 25 years of data collected during Wimbledon matches. When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.

IBM has 25 years of data collected during Wimbledon matches. When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.

When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.

When a relevant moment happens during a Wimbledon match, a social media post is created. Live data fueled by IBM populates the designs and those were fueled by me.

I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.

I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.

I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.

I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.

I was responsible for illustrations, characters and scenes. They are colour-blind compliant and are within IBM's guidelines.

Variations

Variations

Variations

Variations

Variations

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

For some scenes, there were variations mapping several outcomes

Campaign

Campaign

Component Anatomy

Campaign

Campaign

Animations, banners, takeovers and ads

Animations, banners, takeovers and ads

Having sections with nested symbols creates many combinations, resulting in consistency, flexibility and scalability at an early stage

Animations, banners, takeovers and ads

Animations, banners, takeovers and ads