Converting data into social content
CASE STUDY VIDEO
I created illustrations to show data from the ongoing games for the social media campaign. Data would be filled as soon as a match ended and immediately posted on the IBM’s Twitter feed. Without breaking IBM’s guidelines, the illustrations were color blind compliant too.
The illustrations had to cover different possibilities that we couldn’t predict, in this case, there was a chance the champion could be a women or a men, so both versions were illustrated.