PERSONAL PROJECT
Kriture
Handmade designer toy project and collateral
ROLE
Design, Art Direction, Concept
CLIENT
Self
CATEGORY
Digital & Graphic Design, Illustration, Motion, Branding
THE BRIEF
I needed a vehicle to allow me to keep up with the latest digital and design trends, SEO, marketing and ads. I wanted to craft things that could inspire others
IDEA
To create a surreal world with a back story strong enough to hold characters and stories that can be morph depending on my creative or crafting needs
RESULTS
I physically created over 250 designer toys, to support the characters, illustrations, animations, campaigns,collateral, webpage and store were created and managed by me
Hard Kritures
They have a hard finish and are made in resin or polymer clay, replicas are made in limited quantity.
Characters
17 permanent characters were illustrated and then physically created.
Process
What needs to happen before having a phisical Kriture in resin
SKETCHING
PROTOTYPING
MOULD MAKING
CASTING
SANDING
PAINTING
FINISHES
FINAL PIECE
Collateral
Packaging, paper goods,merchandise and accessories
Soft Kritures
They are one of a kind soft toys, made with polymer clay and fur, the eyes glow in the dark, and squeak if squeezed. Special editions releases happen throught the year
Collections
Over 100 Characters
Illustration
Website
The website and store uses three break points for responsive devices and uses sass maps to scale typography. It ranks above 80% on SEO.
WEBSITE
BLOG, CHARACTERS, STORY
Static and dynamic sections allow me to use trending keywords all the time.
STORE
It's a Storenvy page reskinned like the website, not the standard wordpress plugin
Campaign Example
For each release throughout the year digital assets are prepared for a digital campaign. Collateral, packaging and accessories are often created to support the item.
SOCIAL CAMPAIGN
COLLATERAL
