SECTOR

SECTOR

Travel

TYPE

UI/UX, Product Design

UI/UX, Product Design

ROLE

UI Designer, UX Designer, IxD Designer

UI Designer, UX Designer, IxD Designer/span>

A collection of Reinventing the concept of a Train Booking System with AI, responsive website and a rebrand for unified experience across user segments for Thalys, a leading high-speed train in Europe.

A collection of Reinventing the concept of a Train Booking System with AI, responsive website and a rebrand for unified experience across user segments for Thalys, a leading high-speed train in Europe.

A collection of A collection of Reinventing the concept of a Train Booking System with AI, responsive website and a rebrand for unified experience across user segments for Thalys, a leading high-speed train in Europe.

A collection of Reinventing the concept of a Train Booking System with AI, responsive website and a rebrand for unified experience across user segments for Thalys, a leading high-speed train in Europe.

A collection of Reinventing the concept of a Train Booking System with AI, responsive website and a rebrand for unified experience across user segments for Thalys, a leading high-speed train in Europe.

thalys_logo_White

Goals

Goals

Goals

Goals

Goals

Thalys has pioneered train travel for decades and the old system was leading to poor retention, the goal is to create a solution for travellers to quick and efficiently book train tickets.

Thalys has pioneered train travel for decades and the old system was leading to poor retention, the goal is to create a solution for travellers to quick and efficiently book train tickets.

Thalys has pioneered train travel for decades and the old system was leading to poor retention, the goal is to create a solution for travellers to quick and efficiently book train tickets.

Thalys has pioneered train travel for decades and the old system was leading to poor retention, the goal is to create a solution for travellers to quick and efficiently book train tickets.

Thalys has pioneered train travel for decades and the old system was leading to poor retention, the goal is to create a solution for travellers to quick and efficiently book train tickets.

Challenge

The initial scope was a basic Booking System to assist a sister agency lacking resources to answer the goals for the client. My research unveiled a need for a more substantial solution.

The initial scope was a basic Booking System to assist a sister agency lacking resources to answer the goals for the client. My research unveiled a need for a more substantial solution.

The initial scope was a basic Booking System to assist a sister agency lacking resources to answer the goals for the client. My research unveiled a need for a more substantial solution.

The initial scope was a basic Booking System to assist a sister agency lacking resources to answer the goals for the client. My research unveiled a need for a more substantial solution.

Designing logos for me has always been a journey to visually represent patterns hidden in the brand’s values. This exploration led me to frequencies, the challenge was visualising sound in a logo.

My Contribution & Team

I was the sole designer for this project, tasked with solving the client’s problems with and end-to-end solution which lead to the reinvention of the concept of a booking system with AI. I liaised with the head of UX and Head of Design for crucial decisions.

I was the sole designer for this project, tasked with solving the client’s problems with and end-to-end solution which lead to the reinvention of the concept of a booking system with AI. I liaised with the head of UX and Head of Design for crucial decisions.

I was the sole designer for this project, tasked with solving the client’s problems with and end-to-end solution which lead to the reinvention of the concept of a booking system with AI. I liaised with the head of UX and Head of Design for crucial decisions./span>

I was the sole designer for this project, tasked with solving the client’s problems with and end-to-end solution which lead to the reinvention of the concept of a booking system with AI. I liaised with the head of UX and Head of Design for crucial decisions.

I was the sole designer for this project, tasked with solving the client’s problems with and end-to-end solution which lead to the reinvention of the concept of a booking system with AI. I liaised with the head of UX and Head of Design for crucial decisions.

Solution

Deliver a responsive train Booking System for desktop and mobile, Introduced AI system with decision trees for personalisation and recommendations, supplemented with a responsive website, along with a rebrand for unified experience across user segments.

Deliver a responsive train Booking System for desktop and mobile, Introduced AI system with decision trees for personalisation and recommendations, supplemented with a responsive website, along with a rebrand for unified experience across user segments.

Deliver a responsive train Booking System for desktop and mobile, Introduced AI system with decision trees for personalisation and recommendations, supplemented with a responsive website, along with a rebrand for unified experience across user segments.

Deliver a responsive train Booking System for desktop and mobile, Introduced AI system with decision trees for personalisation and recommendations, supplemented with a responsive website, along with a rebrand for unified experience across user segments.

Deliver a responsive train Booking System for desktop and mobile, Introduced AI system with decision trees for personalisation and recommendations, supplemented with a responsive website, along with a rebrand for unified experience across user segments.

Results

The new system not only solved retention but also loading speeds, research indicated that the unified view for premium users encouraged more frequent use of their miles.Despite limited resources on our side, the project exceeded client expectations.

The new system not only solved retention but also loading speeds, research indicated that the unified view for premium users encouraged more frequent use of their miles.Despite limited resources on our side, the project exceeded client expectations.

The new system not only solved retention but also loading speeds, research indicated that the unified view for premium users encouraged more frequent use of their miles.Despite limited resources on our side, the project exceeded client expectations.

The new system not only solved retention but also loading speeds, research indicated that the unified view for premium users encouraged more frequent use of their miles.Despite limited resources on our side, the project exceeded client expectations.

The new system not only solved retention but also loading speeds, research indicated that the unified view for premium users encouraged more frequent use of their miles.Despite limited resources on our side, the project exceeded client expectations.

MY SERVICES

MY SERVICES

MY SERVICES

- Ideation & Solution Hunting
- UX & UI Design
- Prototyping Lo-fi, Hi-fi
- User Interaction
- Branding
- Pitch deck and demo

- Ideation & Solution Hunting
- UX & UI Design
- Prototyping Lo-fi, Hi-fi
- User Interaction
- Branding
- Pitch deck and demo

- Ideation & Solution Hunting
- UX & UI Design
- Prototyping Lo-fi, Hi-fi
- User Interaction
- Branding
- Pitch deck and demo

- Ideation & Solution Hunting
- UX & UI Design
- Prototyping Lo-fi, Hi-fi
- User Interaction
- Branding
- Pitch deck and demo

- Ideation & Solution Hunting
- UX & UI Design
- Prototyping Lo-fi, Hi-fi
- User Interaction
- Branding
- Pitch deck and demo

Thalys is a 27-year-old French-Belgian high-speed rail operator connecting Paris, Brussels, Amsterdam and other major European cities. They partner with Eurostar for direct trains from Paris and Brussels to London

Thalys is a 27-year-old French-Belgian high-speed rail operator connecting Paris, Brussels, Amsterdam and other major European cities. They partner with Eurostar for direct trains from Paris and Brussels to London

Thalys is a 27-year-old French-Belgian high-speed rail operator connecting Paris, Brussels, Amsterdam and other major European cities. They partner with Eurostar for direct trains from Paris and Brussels to London

Thalys is a 27-year-old French-Belgian high-speed rail operator connecting Paris, Brussels, Amsterdam and other major European cities. They partner with Eurostar for direct trains from Paris and Brussels to London

Thalys is a 27-year-old French-Belgian high-speed rail operator connecting Paris, Brussels, Amsterdam and other major European cities. They partner with Eurostar for direct trains from Paris and Brussels to London.

Research Phase

Research Phase

Research Phase

Research Phase

Research Phase

01 DISCOVER

01 RESEARCH

01 RESEARCH

01 RESEARCH

01 RESEARCH

Audit Existing Product

Audit Existing Product

Audit Existing Product

Audit Existing Product

Audit Existing Product

Competitive Analysis

Competitive Analysis

Competitive Analysis

Competitive Analysis

Competitive Analysis

Personas

Personas

Personas

Personas

Personas

02 DEFINE

02 DEFINE

02 DEFINE

02 DEFINE

02 DEFINE

Re-Define Scope

Re-Define Scope

Re-Define Scope

Re-Define Scope

Re-Define Scope

Define Deliverables

Define Deliverables

Define Deliverables

Define Deliverables

Define Deliverables

03 EVALUATE

03 EVALUATE

03 EVALUATE

03 EVALUATE

03 EVALUATE

Brainstorm

Brainstorm

Brainstorm

Brainstorm

Brainstorm

Concept

Concept

Concept

Concept

Concept

Research Phase

Research Phase

Research Phase

Research Phase

Research Phase

01 RESEARCH

01 RESEARCH

01 RESEARCH

01 RESEARCH

01 RESEARCH

Audit Existing Product, Competityve Analysys, Personas

Audit Existing Product, Competitive Analysis, Personas

Audit Existing Product, Competitive Analysis, Personas

Audit Existing Product, Competitive Analysis, Personas

Audit Existing Product, Competitive Analysis, Personas

02 DEFINE

02 DEFINE

02 DEFINE

02 DEFINE

02 DEFINE

Re-Define Scope, Define Deliveries

Re-Define Scope, Define Deliverables

Re-Define Scope, Define Deliverables

Re-Define Scope, Define Deliverables

Re-Define Scope, Define Deliverables

03 EVALUATE

03 EVALUATE

03 EVALUATE

03 EVALUATE

03 EVALUATE

Brainstorm, Concept

Brainstorm, Concept

Brainstorm, Concept

Brainstorm, Concept

Brainstorm, Concept

01 DISCOVER

01 DISCOVER

01 DISCOVER

01 DISCOVER

01 DISCOVER

Insights

Insights

Insights

Insights

Insights

After auditing Thalys' website, industry best practices and competition I concluded that the low conversion rate was not necessarily coming from the Booking Experience.

After auditing Thalys' website, industry best practices and competition I concluded that the low conversion rate was not necessarily coming from the Booking Experience.

After auditing Thalys' website, industry best practices and competition I concluded that the low conversion rate was not necessarily coming from the Booking Experience.

After auditing Thalys' website, industry best practices and competition I concluded that the low conversion rate was not necessarily coming from the Booking Experience.

After auditing Thalys' website, industry best practices and competition I concluded that the low conversion rate was not necessarily coming from the Booking Experience.

01. Slow Website & Booking
01. Slow Website & Booking
01. Slow Website & Booking
01. Slow Website & Booking Experience
01. Slow Website & Booking Experience

Slow loading times

Slow loading times

Slow loading times

 

 

02. Poor usability & design
02. Poor usability & design
02. Poor usability & design
02. Not responsive, too busy, no clear CTA
02. Not responsive, too busy, no clear CTA

No responsive design, no clear CTA, clunky mobile experience and busy design

No responsive design, no clear CTA, clunky mobile experience and busy design

No responsive design, no clear CTA, clunky mobile experience and busy design

 

 

03. Missed opportunities
03. Missed opportunities
03. Missed opportunities
03. Users can't see better rates prior booking
03. Users can't see better rates prior booking

Users can’t see potential rates prior booking

Users can’t see potential rates prior booking

Users can’t see potential rates prior booking

 

 

04. Missing target audience
04. Missing target audience
04. Missing target audience
04. Poor loading speed on mobile frustrates travellers
04. Poor loading speed on mobile frustrates travellers

Slow loading and poor mobile experience affects the main customer: travellers

Slow loading and poor mobile experience affects the main customer: travellers

Slow loading and poor mobile experience affects the main customer: travellers

 

 

05. External login for Members
05. External login for Members
05. External login for Members
05. External login for Loyalty Members
05. External login for Loyalty Members

Loyalty card members must log into a separate website to see and book with their miles

Loyalty card members must log into a separate website to see and book with their miles

Loyalty card members must log into a separate website to see and book with their miles

 

 

06. Not on Brand
06. Not on Brand
06. Not on Brand
06. Existing Regular and Premium Branda is not distinguishable
06. Existing Regular and Premium Branda is not distinguishable

Thalys has one identity for regular and another for premium. None is communicating speed, reliability, or comfort

Thalys has one identity for regular and another for premium. None is communicating speed, reliability, or comfort

Thalys has one identity for regular and another for premium. None is communicating speed, reliability, or comfort

 

 

Thalys_Screen

Personas

Personas

Personas

Personas

Personas

Based on demographics and user reviews, I've created two archetypical personas: the leisure traveler and the business-savvy TheCard Member, unlocking miles and perks.

Based on demographics and user reviews, I've created two archetypical personas: the leisure traveler and the business-savvy TheCard Member, unlocking miles and perks.

Based on demographics and user reviews, I've created two archetypical personas: the leisure traveler and the business-savvy TheCard Member, unlocking miles and perks.

Based on demographics and user reviews, I've created two archetypical personas: the leisure traveler and the business-savvy TheCard Member, unlocking miles and perks.

Based on demographics and user reviews, I've created two archetypical personas: the leisure traveler and the business-savvy TheCard Member, unlocking miles and perks.

Thalys_Demographics
Thalys_user1
Thalys_user2

02 DEFINE

02 DEFINE

02 DEFINE

02 DEFINE / DELIVERABLES

02 DEFINE / DELIVERABLES

DELIVERABLES

DELIVERABLES

DELIVERABLES

 

 

New Objectives

New Objectives

New Objectives

New Objectives
New Objectives

To tackle low conversion rates, the research concluded that a Booking System alone wouldn't suffice. I expanded the approach by adding extra deliverables beyond the initial scope.

To tackle low conversion rates, the research concluded that a Booking System alone wouldn't suffice. I expanded the approach by adding extra deliverables beyond the initial scope.

To tackle low conversion rates, the research concluded that a Booking System alone wouldn't suffice. I expanded the approach by adding extra deliverables beyond the initial scope.

To tackle low conversion rates, the research concluded that a Booking System alone wouldn't suffice. I expanded the approach by adding extra deliverables beyond the initial scope.

To tackle low conversion rates, the research concluded that a Booking System alone wouldn't suffice. I expanded the approach by adding extra deliverables beyond the initial scope.

Membership Area
Membership Area
Membership Area
Membership Area
Membership Area

Provide easy access to benefits, loyalty program, offers, miles and recommendations without leaving the main Thalys page.

Provide easy access to benefits, loyalty program, offers, miles and recommendations without leaving the main Thalys page.

Provide easy access to benefits, loyalty program, offers, miles and recommendations without leaving the main Thalys page.

Provide easy access to benefits, loyalty program, offers, miles and recommendations without leaving the main Thalys page.

Provide easy access to benefits, loyalty program, offers, miles and recommendations without leaving the main Thalys page.

Improve User Experience
Improve User Experience
Improve User Experience
Improve User Experience
Improve User Experience

Introduce responsive design on the main website and membership across devices, improve page load times,

Introduce responsive design on the main website and membership across devices, improve page load times,

Introduce responsive design on the main website and membership across devices, improve page load times,

Introduce responsive design on the main website and membership across devices, improve page load times,

Introduce responsive design on the main website and membership across devices, improve page load times,

Honour the Brand Identity
Honour the Brand Identity
Honour the Brand Identity
Honour the Brand Identity
Honour the Brand Identity

Communicate visually and with UX Speed, Reliability and Comfort. Honour the difference between Thalys and Thalys TheCard branding.

Communicate visually and with UX Speed, Reliability and Comfort. Honour the difference between Thalys and Thalys TheCard branding.

Communicate visually and with UX Speed, Reliability and Comfort. Honour the difference between Thalys and Thalys TheCard branding.

Communicate visually and with UX Speed, Reliability and Comfort. Honour the difference between Thalys and Thalys TheCard branding.

Communicate visually and with UX Speed, Reliability and Comfort. Honour the difference between Thalys and Thalys TheCard branding.

Idea Hunting

Idea Hunting

Idea Hunting

Idea Hunting

While evaluating insights and brainstorming, I recalled some some AI algorithms I had learned during my university days, if some of them were paired with a user-friendly interface, it solve the user and our client needs.

While evaluating insights and brainstorming, I recalled some some AI algorithms I had learned during my university days, if some of them were paired with a user-friendly interface, it solve the user and our client needs.

While evaluating insights and brainstorming, I recalled some some AI algorithms I had learned during my university days, if some of them were paired with a user-friendly interface, it solve the user and our client needs.

While evaluating insights and brainstorming, I recalled some some AI algorithms I had learned during my university days, if some of them were paired with a user-friendly interface, it solve the user and our client needs.

While evaluating insights and brainstorming, I recalled some some AI algorithms I had learned during my university days, if some of them were paired with a user-friendly interface, it solve the user and our client needs.

Asset_1_circle_black

Users can’t see their previous selections when transitioning to the next screen due to poor UX. The solution is to display the selected options in a sticky top bar throughout the booking process and use them to anchor to the respective step.

Users can’t see their previous selections when transitioning to the next screen due to poor UX. The solution is to display the selected options in a sticky top bar throughout the booking process and use them to anchor to the respective step.

Users can’t see their previous selections when transitioning to the next screen due to poor UX. The solution is to display the selected options in a sticky top bar throughout the booking process and use them to anchor to the respective step.

Users can’t see their previous selections when transitioning to the next screen due to poor UX. The solution is to display the selected options in a sticky top bar throughout the booking process and use them to anchor to the respective step.

Users can’t see their previous selections when transitioning to the next screen due to poor UX. The solution is to display the selected options in a sticky top bar throughout the booking process and use them to anchor to the respective step.

Asset_2_circle_black

Users discover better fares too late in the process, and slow loading times deter them from revising choices. Introducing an AI assistant with decision trees can guide, suggest, upsell, and inform users. Employing progressive disclosure enhances loading speeds while displaying necessary information.

Users discover better fares too late in the process, and slow loading times deter them from revising choices. Introducing an AI assistant with decision trees can guide, suggest, upsell, and inform users. Employing progressive disclosure enhances loading speeds while displaying necessary information.

Users discover better fares too late in the process, and slow loading times deter them from revising choices. Introducing an AI assistant with decision trees can guide, suggest, upsell, and inform users. Employing progressive disclosure enhances loading speeds while displaying necessary information.

Users discover better fares too late in the process, and slow loading times deter them from revising choices. Introducing an AI assistant with decision trees can guide, suggest, upsell, and inform users. Employing progressive disclosure enhances loading speeds while displaying necessary information.

Users discover better fares too late in the process, and slow loading times deter them from revising choices. Introducing an AI assistant with decision trees can guide, suggest, upsell, and inform users. Employing progressive disclosure enhances loading speeds while displaying necessary information.

Thalys_before_after_1 Thalys_before_after_2

Drag the module to see before/after

Drag the module to see before/after

Drag the module to see before/after

Drag the module to see before/after

Drag the module to see before/after

Design Phase

Design Phase

Design Phase

Design Phase

Design Phase

04.A IMPLEMENT UX

04.A IMPLEMENT UX

04.A IMPLEMENT UX

04.A IMPLEMENT UX

04.A IMPLEMENT UX

User Flow/CJM, Wireframe, Prototype

User Flow/CJM, Wireframe, Prototype

User Flow/CJM, Wireframe, Prototype

User Flow/CJM, Wireframe, Prototype

User Flow/CJM, Wireframe, Prototype

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

Visual Concepts, UI Design, Responsive Design

Visual Concepts, UI Design, Responsive Design

Visual Concepts, UI Design, Responsive Design

Visual Concepts, UI Design, Responsive Design

Visual Concepts, UI Design, Responsive Design

05 FINE TUNING

05 FINE TUNING

05 FINE TUNING

05 FINE TUNING

05 FINE TUNE

Identity, UI KIT

Identity, UI KIT

Identity, UI KIT

Identity, UI KIT

Identity, UI KIT

Design Phase

Design Phase

Design Phase

Research Phase

Research Phase

04.A IMPLEMENT UX

04.A IMPLEMENT UX

04.A IMPLEMENT UX

04.A IMPLEMENT UX

04.A IMPLEMENT UX

User flow/CJM

User flow/CJM

User flow/CJM

User flow/CJM

User flow/CJM

Wireframes

Wireframes

Wireframes

Wireframes

Wireframes

Prototype

Prototype

Prototype

Prototype

Prototype

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

Visual Concepts

Visual Concepts

Visual Concepts

Visual Concepts

Visual Concepts

Define Deliverables

UI Design

UI Design

UI Design

UI Design

Define Deliverables

Responsive Design

Responsive Design

Responsive Design

Responsive Design

05 FINE TUNE

04 FINE TUNE

04 FINE TUNE

04 FINE TUNE

04 FINE TUNE

Identity

Identity

Identity

Identity

Identity

UI KIT

UI KIT

UI KIT

UI KIT

UI KIT

UI/UX

DELIVERABLES

DELIVERABLES

DELIVERABLES

DELIVERABLES

User Flow & Wireframes

User Flow & Wireframes

User Flow & Wireframes

User Flow & Wireframes

User Flow & Wireframes

During the research, I held animation ideas to showcase the features. I used lo-fi wireframes to design animation concepts and the user flow to establish the required screens. As a one-person team, I could bypass certain processes.

During the research, I held animation ideas to showcase the features. I used lo-fi wireframes to design animation concepts and the user flow to establish the required screens. As a one-person team, I could bypass certain processes.

During the research, I held animation ideas to showcase the features. I used lo-fi wireframes to design animation concepts and the user flow to establish the required screens. As a one-person team, I could bypass certain processes.

During the research, I held animation ideas to showcase the features. I used lo-fi wireframes to design animation concepts and the user flow to establish the required screens. As a one-person team, I could bypass certain processes.

During the research, I held animation ideas to showcase the features. I used lo-fi wireframes to design animation concepts and the user flow to establish the required screens. As a one-person team, I could bypass certain processes.

thalys_Flow_booking_System

User Flow - Booking System

User Flow - Booking System

User Flow - Booking System

User Flow - Booking System

User Flow - Booking System

Features
Asset_1_circle
Information Bar

Users may reference selected options anytime, as they remain visible throughout the user journey providing a convenient holistic view.

Users may reference selected options anytime, as they remain visible throughout the user journey providing a convenient holistic view.

Users may reference selected options anytime, as they remain visible throughout the user journey providing a convenient holistic view.

Users may reference selected options anytime, as they remain visible throughout the user journey providing a convenient holistic view.

Desktop - Information Bar Feature

Desktop - Information Bar Feature

Desktop - Information Bar Feature

Thalys_breakdown_Feature1
Easy to change options

Easy to change options

Easy to change options
Easy to change options
Easy to change options

Clicking on an option anchors the screen to corresponding step, delivering a seamless and intuitive navigation experience.

Clicking on an option anchors the screen to corresponding step, delivering a seamless and intuitive navigation experience.

Clicking on an option anchors the screen to corresponding step, delivering a seamless and intuitive navigation experience.

Clicking on an option anchors the screen to corresponding step, delivering a seamless and intuitive navigation experience.

Clicking on an option anchors the screen to corresponding step, delivering a seamless and intuitive navigation experience.

Price Breakdown

Price Breakdown
Price Breakdown
Price Breakdown
Price Breakdown

See the total price of the selected choices is always visible, clicking on it will show the price details

See the total price of the selected choices is always visible, clicking on it will show the price details

See the total price of the selected choices is always visible, clicking on it will show the price details

See the total price of the selected choices is always visible, clicking on it will show the price details

See the total price of the selected choices is always visible, clicking on it will show the price details

Transparency

Transparency
Transparency
Transparency
Transparency

“Always on” information helps users feel more comfortable in their choices

“Always on” information helps users feel more comfortable in their choices

“Always on” information helps users feel more comfortable in their choices

“Always on” information helps users feel more comfortable in their choices

“Always on” information helps users feel more comfortable in their choices

Asset_2_circle
AI Module

The AI-powered module analyses selected options intelligently, dynamically guiding users towards better choices, it uses progressive disclosure to improve loading speeds

The AI-powered module analyses selected options intelligently, dynamically guiding users towards better choices, it uses progressive disclosure to improve loading speeds

The AI-powered module analyses selected options intelligently, dynamically guiding users towards better choices, it uses progressive disclosure to improve loading speeds

The AI-powered module analyses selected options intelligently, dynamically guiding users towards better choices, it uses progressive disclosure to improve loading speeds

The AI-powered module analyses selected options intelligently, dynamically guiding users towards better choices, it uses progressive disclosure to improve loading speeds

Desktop - AI-Module feature

Desktop - AI-Module feature

Desktop - AI-Module feature

Urgency
Urgency
Urgency
Urgency
Urgency

Create a sense of urgency while raising relevant information on the selected trip.

Create a sense of urgency while raising relevant information on the selected trip.

Create a sense of urgency while raising relevant information on the selected trip.

Create a sense of urgency while raising relevant information on the selected trip.

Create a sense of urgency while raising relevant information on the selected trip.

Cross sales

Cross sales

Cross sales

Cross sales

Cross sales

Maximise sales with targeted discounts, products and services.

Maximise sales with targeted discounts, products and services.

Maximise sales with targeted discounts, products and services.

Maximise sales with targeted discounts, products and services.

Maximise sales with targeted discounts, products and services.

Track rewards

Track rewards

Track rewards

Track rewards

Track rewards

Show user how many miles they earned on their trip and if they are legible to spend existing miles.

Show user how many miles they earned on their trip and if they are legible to spend existing miles.

Show user how many miles they earned on their trip and if they are legible to spend existing miles.

Show user how many miles they earned on their trip and if they are legible to spend existing miles.

Show user how many miles they earned on their trip and if they are legible to spend existing miles.

Inform

Inform

Inform

Inform

Inform

Let user know relevant journey information based on selected choices.

Let user know relevant journey information based on selected choices.

Let user know relevant journey information based on selected choices.

Let user know relevant journey information based on selected choices.

Let user know relevant journey information based on selected choices.

LANGUAGE FEATURE

LANGUAGE FEATURE

LANGUAGE FEATURE

FEATURE

FEATURE

Seamless language switch, to accommodate language diversity for all travellers

Seamless language switch, to accommodate language diversity for all travellers

Seamless language switch, to accommodate language diversity for all travellers

04 IMPLEMENT

02 DEFINE

02 DEFINE

02 DEFINE / DELIVERABLES

02 DEFINE / DELIVERABLES

UI/UX

DELIVERABLES

DELIVERABLES

 

 

Thalys_Desktop-Landing-page
Thalys_Mobile-_Landing-page

TheCard Membership

TheCard Membership

Exclusive Rewards and Premium Benefits

Thalys_TheCard_1

Two

Two

Two

Two

Two

Brands

Brands

Brands

Brands

Brands

Thalys_Logo_red

The standard branding aims to entice and engage with the broader audience using predominantly a Red Colour

The standard branding aims to entice and engage with the broader audience using predominantly a Red Colour

The standard branding aims to entice and engage with the broader audience using predominantly a Red Colour

The standard branding aims to entice and engage with the broader audience using predominantly a Red Colour

The standard branding aims to entice and engage with the broader audience using predominantly a Red Colour

Thalys_theCard_logo2

TheCard uses sleek Black colour scheme, creating a premium experience that speaks directly to loyal members.

TheCard uses sleek Black colour scheme, creating a premium experience that speaks directly to loyal members.

TheCard uses sleek Black colour scheme, creating a premium experience that speaks directly to loyal members.

TheCard uses sleek Black colour scheme, creating a premium experience that speaks directly to loyal members.

TheCard uses sleek Black colour scheme, creating a premium experience that speaks directly to loyal members.

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI - THECARD WEBSITE - MOBILE

THECARD WEBSITE - MOBILE

THECARD WEBSITE - MOBILE

THECARD WEBSITE - MOBILE

THECARD WEBSITE - MOBILE

 

THECARD

THECARD

THECARD

THECARD

THECARD

Switch Branding

Switch Branding

Switch Branding

Switch Branding

Switch Branding

A captivating re-brand awaits premium users upon logging in, immersing them in an elevated experience.

A captivating re-brand awaits premium users upon logging in, immersing them in an elevated experience.

A captivating re-brand awaits premium users upon logging in, immersing them in an elevated experience.

A captivating re-brand awaits premium users upon logging in, immersing them in an elevated experience.

A captivating re-brand awaits premium users upon logging in, immersing them in an elevated experience.

THECARD

THECARD

THECARD

THECARD

THECARD

Access TheCard

Access TheCard

Access TheCard

Access TheCard

Access TheCard

Unlock TheCard's loyalty area, benefits, and miles directly from the main website. No more external logins for premium users.

Unlock TheCard's loyalty area, benefits, and miles directly from the main website. No more external logins for premium users.

Unlock TheCard's loyalty area, benefits, and miles directly from the main website. No more external logins for premium users.

Unlock TheCard's loyalty area, benefits, and miles directly from the main website. No more external logins for premium users.

Unlock TheCard's loyalty area, benefits, and miles directly from the main website. No more external logins for premium users.

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI / THE CARD WEBSITE - DESKTOP

THECARD WEBSITE - MOBILE

THECARD WEBSITE - MOBILE

THECARD WEBSITE - MOBILE

THECARD WEBSITE - MOBILE

 

Thalys_Thecard_logout
Thalys_Thecard_logout

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

04.B IMPLEMENT UI

THECARD - IDENTITY

THECARD - IDENTITY

THECARD - IDENTITY

THECARD - IDENTITY

THECARD - IDENTITY

Thalys_font_white
Thalys_imgs2

05 FINE TUNE

05 FINE TUNE

05 FINE TUNE

05 FINE TUNE / UI KIT

05 FINE TUNE / UI KIT

UI KIT

UI KIT

UI KIT

 

 

Thalys_components2

IT'S A WRAP

IT'S A WRAP

IT'S A WRAP

Impact

While the precise impact of this proposed system is challenging to measure, given that it is in its initial stages, I can confidently say it served as a blueprint for what the future of train booking could look like. The vision for this project was forward-thinking, It was a bold step towards redefining the travel industry and It was only possible due the faith placed by my supportive team and leadership in my ability to exercising end-to-end solutions, bridging design thinking, technology and technical abilities.
While the precise impact of this proposed system is challenging to measure, given that it is in its initial stages, I can confidently say it served as a blueprint for what the future of train booking could look like. The vision for this project was forward-thinking, It was a bold step towards redefining the travel industry and It was only possible due the faith placed by my supportive team and leadership in my ability to exercising end-to-end solutions, bridging design thinking, technology and technical abilities.
While the precise impact of this proposed system is challenging to measure, given that it is in its initial stages, I can confidently say it served as a blueprint for what the future of train booking could look like. It was a bold step towards redefining the travel industry and It was only possible due the faith placed by my supportive team and leadership.
While the precise impact of this proposed system is challenging to measure, given that it is in its initial stages, I can confidently say it served as a blueprint for what the future of train booking could look like. It was a bold step towards redefining the travel industry and It was only possible due the faith placed by my supportive team and leadership.
The end.
The end.
The end.
The end.
The end.
Theend_anim_thalys3
Next Project

SuperRare

SuperRare

SuperRare

SuperRare

SuperRare

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Dec, 2023

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CONTACT

CONTACT

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Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.

CONTACT

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CONTACT

CONTACT

SOCIAL

SOCIAL

SOCIAL

SOCIAL

LOCAL TIME

LOCAL TIME

LOCAL TIME

Real-Time Display

LAST UPDATE

LAST UPDATE

LAST UPDATE

LAST UPDATE

Dec, 2023

Email

Dec, 2023

Dec 2023

Dec, 2023

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Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.

Marcia Gaudencio © 2023.